AI in Digital Marketing: The Changing Dynamics
Artificial intelligence (AI), in recent times, has had an impact on almost every other field. The recent release of ChatGPT which took the world by storm is just a sample of what AI can be enabled to do. Based on the data fed to the AI system, it can be used to perform technical and […]
How to Implement Digital Marketing for Educational Institutions
The benefits of implementing digital marketing strategy cut across industries. However, there is no-one strategy that fits all kinds of solutions. Every industry has its specific needs and problems that need to be addressed through the digital marketing strategy. That is why the strategy must be customized with respect to t
The Meta Verified Badge: What to Expect from the Paid subscription
After Twitter, it is now Meta looking to launch the paid-verification model across its most popular platforms – Facebook and Instagram. Twitter’s decision to implement the premium ‘Blue Tick’ subscription plan in November 2022 was met with an uproar on social media and mostly mixed reviews. Mark Zuckerberg’s annou
How Digital Marketing is Adding Value to Business?
The whole idea behind adopting new technology is the ease of doing business or any work that it offers. Why else would we switch to electric fans and then air coolers from hand fans? For any business to flourish, it must stay in tune with the development in its industry and adapt it to stay […]
How does your Website Design affect the Conversion Rate?
A website is the first thing or go-to platform for a user to assess a business. For businesses, the website is where the action starts with captivating user attention and finally driving the conversion from a visitor to a customer. One of the most important factors in determining a user’s perception of a business is [
10 Republic Day Creative Ads by Brands to Celebrate
Festivals and social media posts are perhaps made for each other. When the nation is already in a festive and joyous mood, these creative ideas do uplift our spirits a few notches more and leave us with a smile. These social media posts are also the perfect way to show a company’s understanding of […]
Is ChatGPT Going to Replace Google?
The first-time cars were introduced to the world, the naysayers worried about what would happen to the horse carriages. When the industrial revolution came, the voices rose about how it will mean the loss of jobs and put humans out of work. When computers came in…well you get the drift. Human intellect thrives on [
Are Branding And Marketing The Same Thing?
When it comes to discussing growth strategies for a business, two terms that often get interchanged are Branding and Marketing. These two are crucial concepts in the business world, but they are not the same thing. In this blog, we discuss the difference and how to build strategies to strengthen them. Key differentia