A Complete Guide to Google’s September 2022 Broad Core Update
Even with the colossal number of searches per second, Google has perfectly managed to sustain itself as the most favored search engine for more than two decades now. No wonder it makes frequent updates to its algorithm, almost a thousand every year. Most of the time, these updates are so minor that a user would barely notice. Nevertheless, from time to time, the search engine implements major updates in its algorithm. These Google core updates significantly impact the SERPs (Search Engine Results Pages) and are mainly focused on providing more relevant and reliable results to the users. Unlike other minor updates, these core updates are a lot more noticeable by the end users. Mostly, core updates happen quite a few times a year and are preceded by a confirmation from Google.
On September 12, at about 11:25 am ET Google initiated the rolling out of its second Google September 2022 Broad Core algorithm update this year – The September 2022 core update.
And here is the official tweet:
Today we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) September 12, 2022
This update took approximately two weeks to roll out and now that we are already several weeks into it, it’s a good time to look at its impact.
Based on the data received from various tracking tools, the September 2022 core update was weaker and essentially less impactful than past Google core updates. Many sites have been hit negatively and are witnessing a decline in their search rankings after the core update. Although they have already started digging into their analytics data and chalking out a plan to improve their pages to regain any lost rankings, Google advises otherwise.
Google advises site owners to focus on their content rather than trying to find a fix for the decline in their ranking. They ensured that most often there is nothing to fix, as there is nothing wrong with the existing sites that are performing less well after the update. It’s just that how its systems assess content overall has changed now.
Google tried to explain this by giving the example of movies:
“One way to think of how a Google core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them,” it said.
As done with all previous updates, Google has yet again emphasized the quality of the content and said that it is the only thing their algorithm seeks and rewards. The company has also offered a list of questions that would help sites evaluate their content. This questionnaire comprises questions ranging from the basic authenticity of the content to subject expertise to the presentation and production of the content. It also gives importance to how much value the site brings when compared to other pages in search results.
This list will help set a framework for websites to enhance their content quality and assess how the content is doing from an E-A-T point of view. These guidelines will also pave way for future improvements and upgradation.