The Meta Verified Badge: What to Expect from the Paid subscription
After Twitter, it is now Meta looking to launch the paid-verification model across its most popular platforms – Facebook and Instagram.
Twitter’s decision to implement the premium ‘Blue Tick’ subscription plan in November 2022 was met with an uproar on social media and mostly mixed reviews. Mark Zuckerberg’s announcement to implement a similar model comes on 19th February 2023. Right now, the meta verified badge subscription service is in a testing phase and the rollout will start in Australia and New Zealand this week before coming to markets in the United States and other countries.
Meta CEO Mark Zuckerberg’s official post announcing “Meta Verified”:
What is a Meta Verified Badge
Meta Verified is launched as a subscription bundle on Instagram and Facebook. It includes a verified badge that authenticates the user’s account with a government ID. The move aims at protecting authentic accounts of people with growing online presence from impersonation with proactive account monitoring. It also promises access to help for account issues in form of a real person when required, increased visibility and reach, and some exclusive features.
How to get Meta Verified Badge
The Meta Verified Badge service is primarily aimed at content creators looking to expand their presence on online platforms. Meta is looking forward to reviews on the testing phase and accordingly make adjustments before rolling it out worldwide. To get one’s account meta verified, here’s what needs to be done as of now:
- The applicant must be at least 18 years old.
- The account must meet minimum activity requirements, such as prior posting history.
- The applicant needs to submit a government ID that matches the profile name and photo of the Facebook or Instagram account that needs to be meta-verified.
- The current plan of being Meta Verified is available for direct purchase for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.
Once the above steps are taken, Meta will follow a series of checks during, and after someone applies to authenticate the user and details provided. Once clear, the account will be Meta Verified.
For accounts that are already verified, there will be no changes to the accounts on Instagram and Facebook. However, to continue with the verified status, they now need to pay the monthly subscription amount.
The Perks of being Meta Verified
At this time, businesses are not eligible to apply for Meta Verified Badge. The initial roll-out is only for individuals. Also, Meta Verified will only support the real name on one’s profile. Once a profile is verified, the user can’t change the profile name, username, date of birth, or photo on their profile without going through the Meta Verified subscription and verifications application process again.
Meta is sighting the following benefits of being meta verified:
- A meta verified badge makes your account authentic and reliable.
- Being verified by a government ID ensures that the risk of impersonation is mitigated.
- Increased visibility will mean your content will be more prominent in some areas of the platform– like search, comments, and recommendations. Subscribers with a smaller following may see a more noticeable impact on their reach since their audiences are smaller.
- Meta will offer exclusive stickers on Facebook and Instagram Reels and Stories, and 100 free stars a month on Facebook so that the meta-verified users can show their support for other creators.
Though the exact date for rolling out the new feature in countries other than Australia and New Zealand has not been revealed yet, Mr. Zuckerberg said in an Instagram post that it would be soon. He also said that Meta is committed to continuous monitoring and review of reported violations, as well as taking swift action against those who try to evade their systems. With this move, they are expecting to improve security and authenticity on social media apps.
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